With thousands of people expected to attend the 4-Wheel Jamboree Nationals at the Allen County Fairgrounds this weekend, what better place to kick off the click it or ticket campaign.
The Lima-Allen County Safe Community Coalition says this is the place to be to remind drivers, especially one of their target groups - young men in pick-up trucks.
"You put them in a vehicle that they feel less vulnerable in, and they are risk takers any way, and that's a recipe for making bad decisions, and one of those bad decision is not wearing a seat belt," said Evelyn Smith.
But the message is no matter what kind of vehicle you drive, how experience you think you are, or how far you are going, you always click it.
"You might be the best driver in the world, but someone else can actually hit you, you gotta have that seat belt on, it's very well worth it in the long run," said Dale Benear, a monster truck driver at the jamboree.
He knows the importance of feeling secure in a vehicle. something he has passed along to his three sons.
"I've trained them so much that they almost put their seat belts on before I do, so it's pretty cool," he said.
To enforce the Click it or Ticket Campaign, law enforcement will adopt a zero tolerance policy on Ohio roadways.
"We don't want to ruin anybody's day, we just ask that you put your seat belt on, and if you are going to do any type of drinking, that you have a designated driver," said Allen County Sheriff Sam Crish.
Last year 473 people died in traffic crashes in Ohio while not wearing their seatbelts..
"It's too late if something happens and then people wish they could've gone back and it could have changed things," Sheriff Crish said.
Officials say it's simple, buckle up, every time, day or night.
"It only takes a few seconds," said Sheriff Crish.
